You must make sure that you understand the way that your customers make decisions when it comes to the way that they buy goods and services. You should understand this because then you will be able to change the way that your business works to cater to this process and this will allow you to be more profitable. The external environment can also affect the way that customers make decisions but you as the marketer can affect and influence it as well. There are five steps to the process which is the need awareness stage, the information search stage, the evaluation stage, the purchase stage and then finally the post purchase stage. As a marketer you will have the most influence on the information stage so you must make sure that you focus on this stage the most.
Capture your customer’s attention
Your customers will be bombarded by many messages from different markets every single day so as a defense mechanism against this overload of information they only pay attention to certain messages that are directed at them. To get over this problem marketers need to positon the messages directed at the customers in better places, they need to make sure that the size of the message is large so that it is easily identifiable by the customers, they need to repeat the messages as much as they can to drive the point across to the customer and they also increase the novelty of the message so more people will play more attention to it. A social media influencer agency can be used so that more people listen to your marketing messages. Things like Facebook and Instagram is an important place to market products because it increases the visibility of the message because a lot of people spend time on these sites. A boutique pr agency can be used as well to grab the customer’s attention. They can improve the credibility of brands and companies which mean that more people will listen to their messages because they can trust them more.
You have to get over the problem of selective distortion
Customers will misinterpret, disbelieve and reject messages that are not in line with their values and beliefs .To get over this problem a marketer must make their messages truthful, simple and it also must be reasonable.
Customers retain the information they want to
People will remember what they want to and forget what they don’t want to. So in order for marketers to make sure that customer’s remember their messages they must make their messages interesting.
Are you a lover in all things that have to do with short stories? If you have gotten exhausted of repeatedly browsing through the pages of the same piece over and over again, you might be looking for a new story to browse through. However, once you walk into a store or a library, as all lovers of stories know, it can get increasingly tough to make that final selection. Here are some helpful tips to assist you in how you can choose the perfect story to accompany your cup of coffee or hot chocolate.
Make a list
Think of a series of important questions before you visit the library or the store. For example think of areas like your favourite genres. You may want to check out something done by the best Australian authors or autobiography. Think of the short stories that you have been interested by in the past and look along those lines. Sometimes knowing what kind of summary you are looking for could help too, because a glance through the prologue could help you make up your mind. Would you like to get into a series of short stores or just a single publication? What about your hobbies? If for example you are into botany or horticulture, pets, food and the likes that will be a great indicator of the genre that you should be trying out.
Ask and look for recommendations
Chances are that you would have a lot of friends who share the same passion for you when it comes to short stories. Ask them for recommendations. You can also visit some credible review that will give you an idea of the material that is available and suited for our needs. You can read summaries most of the time online now so this should greatly simplify the entire process.
Do a bit of a house-hunt
Hidden treasures are those short stories that might be lying around the house just collecting dust. Perhaps you bought it sometime back and then completely forgot about it. In this case, if you do happen to come across something that is interesting you might not even have to spend any money investing in a new one.
Join a club
There are enough and more clubs that delve in the subject of interesting collections of short stories and the likes. It does not even have to be simply short stories, there is plenty of other genres and much variety available that you can choose from. If you join a club you will be meeting a lot of people with the same interests as you and you will also be open to a large variety that you did not have access to before. There will be a lot of exchanging too so that you do not have to actually buy short stories. You can just exchange and enjoy them!